The Influence of Cobranded Ingredient Branding Strategy on Consumers’ Evaluation for Private Label Brand
碩士 === 真理大學 === 管理科學研究所 === 93 === Following the introduction of nation wide merchandise stores, the competition on the market is fierce. The competition weapons mainly rely on private label brand (PLB) products and quality improvement. Besides OEM, brand extension and brand association are also the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31727002433332270855 |