The Relationships Among Service Brand Equity, Convenience, Repurchase Intention and Customer Lifetime Value
碩士 === 真理大學 === 管理科學研究所 === 93 === In recent years, service industries become the mainstream of the economy. However, brand equity has rarely been studied in service industries. This research investigates the influence of service brand equity and convenience on customers’ repurchase intention and cu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02570618195420996053 |