The Effect Of Concept Car Placement In A Movie On The Brand Attitude.
碩士 === 國立中正大學 === 企業管理所 === 93 === Product Placement is defined as a marketing strategy that firms embed their own products or brand into a programming unsuddenly at a noncommercial media program time. The use of product placement is to increase audience’s favorable attitude toward products or brand...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/44106139685805580720 |