The Effect Of Concept Car Placement In A Movie On The Brand Attitude.
碩士 === 國立中正大學 === 企業管理所 === 93 === Product Placement is defined as a marketing strategy that firms embed their own products or brand into a programming unsuddenly at a noncommercial media program time. The use of product placement is to increase audience’s favorable attitude toward products or brand...
Main Authors: | Kuo-Lung Tsai, 蔡國隆 |
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Other Authors: | none |
Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/44106139685805580720 |
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