The effects of spoken person toward consumer attitude under different scenarios
碩士 === 國立中正大學 === 企業管理所 === 93 === Abstract Advertising is always an important part of marketing communication. Endorsers, especially, have being used extensively in advertising. This study aimed to examine the effects of advertising on consumers’ attitudes under different situations. A plethora of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09464348935948754711 |