The Influence of Experiential Marketing On Customer Loyalty of Cultural & Creative Industries －An Example of International Multimedia Ltd.
碩士 === 國立中正大學 === 企業管理所 === 93 === Every activities and values in human life is generally called culture, and what sales in cultural & creative industries is an experience in conceptual and sensorial. This research combines Experiential Marketing with Means-End Chain as a framework, and uses qua...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61977884291056796553 |