Housewares Stores Study on the Relationship between Customer Satisfaction and Loyalty─A Case Study of HOLA

碩士 === 中華大學 === 科技管理研究所 === 93 === In the light of the prospects for a booming market for the household wares industry in Taiwan, the HOLA Company was established by the TestRite Corp in 1997. The purpose of this research is to find out the degree of satisfaction for those customers who purchased f...

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Bibliographic Details
Main Authors: Wu-Wei Teng, 鄧無畏
Other Authors: Te-Hsuan Chiang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/97978814030901794438