A Study for marketing strategies of Kaohsiung Lantern Festival

碩士 === 長榮大學 === 經營管理研究所 === 93 === According Kaohsiung Lantern Festival tourist investigation reports(liang-jian Lee,2005), it can be concluded that most tourists are from Kaohsiung city and Kaohsiung county. Furthermore, the successful experience of Kaohsiung Lantern Festival makes ministry of tran...

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Bibliographic Details
Main Authors: Mai Dung Bau, 麥東寶
Other Authors: 黃仲銘
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/48315807125281950084