The Consumers’ Buying Intension Effect of Country of Origin and Pricing Strategy—Experimental Design of Degree of Involvement and Product Category
碩士 === 中原大學 === 企業管理研究所 === 93 === Since Taiwan joins WTO, consumers face many kinds of hybrid products. Therefore, discussing how “Country of Origin” affects “Consumers’ Buying Intention” is essential. Due to the lack of hybrid products’ information, consumers couldn’t determine the real quality of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jygtyt |