The Effect of Price Sensitivity and Perceived Dominant Design to Purchase-Postponement—Experimental Design on digital camera product
碩士 === 中原大學 === 企業管理研究所 === 93 === In the information technology industry with keen competition, the firms often focus on cutting down their time to market. However, they seemed to ignore that it will bring the price of the product to fall and then consumers will delay their buying behavior, which...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/793v9d |