A Research on Product Marketing Campaign by Inter-Business Strategic Alliances- A Quasi Experimental Design of Taiwan Pharmaceutical and Biotechnolgical Business’ Campaign
碩士 === 中原大學 === 企業管理研究所 === 93 === Abstract Due to the current implementation of civil health insurance, the continuous related medical policy enforcements and the aging population, the demand for medical care appliances is increasing and domestic pharmaceutical factories have a large growing poten...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r3e5az |