The Purchasing Effects of Customer Behavior on Customer Satisfaction and Customer Loyalty through an Empirical Study of Frozen Prepared Foods
碩士 === 中原大學 === 國際貿易研究所 === 93 === Abstract This research aims at discussing the purchasing effects of customer behavior on customer satisfaction and customer loyalty through an empirical study of frozen prepared foods. Questionnaire survey was used as a major method to the research....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u83795 |