A Study of the Effects of Fan Identification with Professional Baseball Team on Corporate Sponsor''s Brand Equity.-The Case of CPBL''s La new Bears.
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 93 === In the sport leisure fashion, no matter selling sport products and services to consumers , or elaborating promotional function to sell consuming industry products and services to consumers, both are potential in the future. In order to increase the market share,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8735ug |