A Comparative Study of the Effects of the Global Brand and the Local Brand on Consumer Behavior–The Fried Chicken Fast Food Restaurant
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 93 === The advancement of modern technology has facilitated the communication and traffic around the world, even more, the reduction of barriers of international trade by most of the countries all made the geographic expansion of business by the firms easier than befor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2ec275 |