Segmenting Online Virtual Community by Interactive Patterns：A case study of on-line sport lovers
碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 93 === Abstract This study was to explore the behavior and characteristics of virtual communities. On-line sports groups in Taiwan were selected as the study cases. In order to identify distinct interaction patterns within virtual community members, a scale for...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/91029633036028127734 |