Discussion on Product Attributes and Lifestyle Influencing Consumers' Decision Making on Purchasing Behavior - Sleepy Product as an Example
碩士 === 大葉大學 === 事業經營研究所 === 93 === ABSTRACT This survey is to understand what product features of female consumers would consider for assessment through the study on woman’s consuming behavior of purchasing sleepy product. Meanwhile the survey hopefully would contribute to the forming of marketing...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38401664335515456483 |