A Study of the Effect for Hotels Adopting Green Marketing on the Consumers' Willingness of Consumption
碩士 === 大葉大學 === 事業經營研究所 === 93 === The movement of environment protection has been promoted for several years in Europe, America, and Japan. However, the green issues of marketing are not paid attention until the era of 1970.The present study conduced a survey on the people who had resided in hotel...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31023352969408323443 |