The Influence of Service Quality and Brand Image on Customer Satisfaction - in Case of Chinese Consumers
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 93 === This study aims at investigating the influence of service quality and brand image on customer satisfaction－in case of Chinese consumers. The influence of service quality and brand image on customer satisfaction is tested. This research also attempts to provi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58418506123031934727 |