The Effect of Information Exposure Volume and Brand Image on Advertisement : In Terms of Franchise Business
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 93 === How to strengthen advertisement effects through brand images and advertisement contents is an important factor to compete in franchise businesses. However, whether brand images and advertisement contents indeed influence advertisement effects, there is no em...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83415033352291298324 |