The Effect of Strategic Price Bundling on Consumers’ Purchase Intentions
碩士 === 逢甲大學 === 國際貿易所 === 93 === Price bundling, the marketing strategy of combing a number of products or components at a set price, has become more and more popular in the service industry and manufacture industry (Johnson, Herramann, and Bauer, 1999). These price bundling strategies have been use...
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| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51828752265398884544 |