Trust Earning Components of Salesperson on Customer-Firm Relationships—the Life Insurance Company as an Example
碩士 === 逢甲大學 === 國際貿易所 === 93 === Since Berry presented his paper “Relationship Marketing” in 1983, relationship marketing has had an international breakthrough during the 1990s. It is an important subject that customer’s trust of salesperson transfers to customer’s trust of company. According to Haw...
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| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25340602681262180762 |