Researching the Consumer Behavior in Mobile Commerce Using Data Mining

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 93 === In the competitive operation business world, decision makers need to identify what are useful and valuable for an action. Data mining is a type of machine learning or modeling that formulates consumer characteristics. The results can be applied for forecasting a...

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Bibliographic Details
Main Authors: Yu-Chin Huang, 黃裕欽
Other Authors: Kun-Huang Haurng
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/56801847943618452591