The Influence of Theatrical Elements on Experiential Quality ,Brand Attitudes , and Loyalty Intentions –taking the tourism factories in Taiwan as an example
碩士 === 輔仁大學 === 管理學研究所 === 93 === As the change of economical environment, traditional marketing which focuses on product functions and services cannot meet consumers’ needs now. Present consumers have more consuming powers and want to have more wonderful experiences. And thus, it shows experience...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74586026278476929652 |