A study of the relationships among experiential marketing of advertisements, product involvement, experiential satisfaction, brand attitude and purchase intention
碩士 === 輔仁大學 === 管理學研究所 === 93 === With increase of the middle class in the consumption market and the development of new communication and information technologies, the essential and major function of the product as a good or service decreases in relevance, while its role as an embodiment of symboli...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87625396048865864668 |