The study of the relationship among brand alliance，the fit of brand image and consumer perception quality and purchase intension – Taking digital camera as an example.
碩士 === 輔仁大學 === 管理學研究所 === 94 === Brand alliance is a kind of marketing stragegy through different brand’s cooperation . Ingredient alliance means a vertical relationship between integral product and the product consumer want to buy, meanwhile , it emphasis on integral product brand and the brand of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53100287852066426794 |