The Valuation of Brand Equity for Convenience Chain Store
碩士 === 輔仁大學 === 管理學研究所 === 93 === Abstract： Intangible assets are playing a more and more essential role in the modern enterprises. Good product quality and fine service are attached with great importance in order to create better brand images and loyalties. This research compares various brand valu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09597160693129516494 |