The application of Transaction Cost and Social Exchange Theory in the co-operation model of Telecom operator and Handset vendors

碩士 === 輔仁大學 === 管理學研究所 === 94 === Among Taiwan telecom industry, the popularity and coverage of mobile phone subscribers has been achieved to an extensive economics of scale which is mainly contributed by the bundle promotion between operator and handset vendor. Hence as a telecom operator, how to c...

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Bibliographic Details
Main Authors: Claire Chang, 張秀莉
Other Authors: Tyson Jung
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/45172735103317061765