The application of Transaction Cost and Social Exchange Theory in the co-operation model of Telecom operator and Handset vendors

• Main Authors: Claire Chang, 張秀莉
• Other Authors: Tyson Jung
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/45172735103317061765

碩士 === 輔仁大學 === 管理學研究所 === 94 === Among Taiwan telecom industry, the popularity and coverage of mobile phone subscribers has been achieved to an extensive economics of scale which is mainly contributed by the bundle promotion between operator and handset vendor. Hence as a telecom operator, how to collaborate with handset vendor is long regarded as one of strategic decisions, not only because it’s being as a driver for obtaining market share, but also a successful factor when new services launch to the market such as 3G and MNP . In order to sustain the competitive edge, how the cooperative will can be formed under the fast changing mobile market, the de facto agenda to be brought up and discussed marks an imperative importance to both parties during the cooperative courses pursued. The application of Transaction Cost and Social Exchange Theory in the co-operation model of Telecom operator and Handset vendors attempts to verify: 1.Based on the transaction cost theory to discuss the degree of influence on the subject of cooperative will among telecom operators and handset vendors. 2.The interaction occurred on the level of social exchange trust and of the parameter of power in the theory, the cooperative will there upon changed among the 2 parties. The key finding of the study is except ' power ‘, other parameter such as' assetidiosyncracy ', ' environmental uncertainty ', ' behavior uncertainty ', 'trust ', etc. will affect the cooperative will of operators. Based upon the study, four recommendations are proposed to operators and handset vendors : 1.Strengthen logistics and handset repair management system to gain higher possibility of cooperation with operators. 2.Offer reasonable and fair cooperation contract and emphasize on both cost and profit objectives. 3.Define core competence and brand positioning to create win-win situation with partner. 4.Build up brand competitiveness thorough channel stabilization and customer-oriented sensitivity.