The Effects of Self Construal Priming on Customer Complain Intention of Service Failure and Service Recovery.
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 93 === Service failure is inevitable because of consumer diversity and service variety. However, not all the service failure results in customer complain behaviors. Customers who don’t complain do not mean they are satisfied. When they do not feel satisfied, there are f...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/63947482843110800233 |