公關公司代理企業公共關係業務之研究
碩士 === 玄奘大學 === 資訊傳播研究所 === 93 === Abstract This thesis aims at studying why most domestic enterprises cosign public relationship company for their activities and their relationship to the news reporters. A case study will be used to investigate the change in environmental trend, the business operat...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90444027542841797410 |