The Study on Consumer Decision-Making Styles, Product Preference, Altruism, for Affecting the Effect of CRM
碩士 === 義守大學 === 管理研究所碩士班 === 93 === This study surveyed literatures regarding Sproles and Kendall (1986) classify two of eight consumer’s decision-making styles, and regarding Bettman, Luce, and Payne, (1998) classify the concept of product preference, and plus the helping behavior (Boston, 1987) to...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11563923515193340645 |