The Application of the Fuzzy AHP to the IMC Mix Project Evaluation
碩士 === 義守大學 === 管理研究所碩士班 === 93 === Due to the fact that Integrative Marketing Communications (IMC) has been widely accepted by client and advertising agencies, and the fact that today’s advertising market is a split, chaotic, globalized, and competitive environment, marketing communications have to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14591287586484196419 |