The Application of the Fuzzy AHP to the IMC Mix Project Evaluation
碩士 === 義守大學 === 管理研究所碩士班 === 93 === Due to the fact that Integrative Marketing Communications (IMC) has been widely accepted by client and advertising agencies, and the fact that today’s advertising market is a split, chaotic, globalized, and competitive environment, marketing communications have to...
Main Authors: | Yen-tin Chen, 陳彥廷 |
---|---|
Other Authors: | Tsu-Wu Tien |
Format: | Others |
Language: | zh-TW |
Published: |
2005
|
Online Access: | http://ndltd.ncl.edu.tw/handle/14591287586484196419 |
Similar Items
-
An Application of Fuzzy AHP to Establish the Performance Evaluation Method for Project Managers.
by: Shiou-Han Shiu, et al.
Published: (2012) -
Building a Performance Evaluation Model for Innovative IMC Project
by: LIN, CHUN-JU, et al.
Published: (2013) -
An Application of Fuzzy AHP to Measure Sta Evaluation
by: Chun-Yu Huang, et al. -
Simulation Study of IMC and Fuzzy Controller for HVAC System
by: Umamaheshwari, et al.
Published: (2009-06-01) -
Application of fuzzy AHP for ranking and selection of alternatives in construction project management
by: Natasa Prascevic, et al.
Published: (2017-11-01)