The Impact of Brand Relationship Quality on Consumers'' Communication Willingness and Topic Types with Instant Messenger
碩士 === 義守大學 === 管理研究所碩士班 === 93 === With the increasing prevalence of Internet, Instant Messenger (IM) has already become the most popular activity of internet in recent year. Instant Messenger provides business a new and efficiency marketing tool and makes business to notice its importance. This st...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/58906040879484738593 |