The Influence of Service Quality Perception on Customer Emotions and Consequent Behavior in Failed Service Encounter
碩士 === 義守大學 === 管理研究所碩士班 === 93 === Emotion marketing had been widely applied and studied in recent years, which reflects the fact that beyond product functions, consumers care more and more about the experience and feelings experienced during the whole consuming process. In service industry, servi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39013190073748740503 |