The champion effect of Nippon professional baseball on stock price
碩士 === 開南管理學院 === 企業管理研究所 === 93 === The retirement of basketball giant Jordan and the release of soccer superstar Beckham have affected stock prices of their former parent companies NIKE and Manchester United. Nowadays, enterprises are promoting sales by exerting multiple channels, in which “Sports...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58188416993337462661 |