A Study on the Relationship between Consumer’s Preference and Design Attribute for Paper Gift Box of Mooncake Festival Package

碩士 === 崑山科技大學 === 視覺傳達設計研究所 === 93 === Package design is an important tool for the marketing of commodities. With the improvement of the quality of our life, package becomes more and more important. The functions of package are no longer limited to the protection and sales promotion of commodities....

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Bibliographic Details
Main Authors: Lin-yau Lee, 李玲瑤
Other Authors: Sue-Ya Huang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/s48hmn