A Study on the Strategies of the Development of MICE Industry in Taiwan

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 93 === The MICE Industry is also known as convention and exhibition service industry in Taiwan. It’s growing very fast and produced significantly economic or non-economic benefits. This study tried to understand the important factors may influence the decision of...

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Bibliographic Details
Main Authors: Shirley Chuang, 莊雪麗
Other Authors: Chang-Ching Tsai
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/89710975228247855630