A Study on the Strategies of the Development of MICE Industry in Taiwan

• Main Authors: Shirley Chuang, 莊雪麗
• Other Authors: Chang-Ching Tsai
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/89710975228247855630

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 93 === The MICE Industry is also known as convention and exhibition service industry in Taiwan. It’s growing very fast and produced significantly economic or non-economic benefits. This study tried to understand the important factors may influence the decision of selecting a hosting place for conference by literature review, questionnaire, interview as well as Delphi survey. This study also discussed the developing strategies, IPA analysis and SWOT analysis of the development of MICE industry in Taiwan. The results were as follows: 1. Most of the respondents agreed that the characteristics of the conventions and exhibitions are different so their related laws, regulations or stimulating measures should be separated. 2. The government can develop multi-functional MICE parks and the case of Shin-Yi and Nan-Kung Park may be a better and feasible proposal. 3. The development should cope with the features and advantages of local industry to establish the concept of consumption service chain and to maximize the benefits of the relative effects of MICE industry. 4. The MICE industry in Asian area is gaining more attention so Taiwan should prepare for the trend and fight for the competition. 5. The MICE industry not only need to focus on their own development but understand the development of other industries and cope with the economic features of local industry to enhance their functions. 6. The IPA analysis of this study showed those items with higher importance and lower satisfaction which may be helpful for MICE industry’s decisions in development. 7. The strategies and SWOT results from Delphi of this study may be helpful for the public or private sectors to make a better planning or operating.