An Empirical Study of Service Quality、Product Quality and Price for Automobile Industry Post-Sale Service on Customer Satisfaction and Customer Loyalty. Sin-Ying Service Factory of Fortune Motors Company as an Example.
碩士 === 立德管理學院 === 科技管理研究所 === 93 === The automobile industry is under great competition in Taiwan, nowadays. The sale amount of new cars decade from year to year, not mentioning the comparison with the past. The position of the market has been altered to the buyer. In order to obtain the market shar...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39750845769218870241 |