An Empirical Study of the Influence of Brand Strategies on Brand Equity
碩士 === 立德管理學院 === 科技管理研究所 === 93 === To gain market share and promote competitive advantages, firms have to develop proper strategies, especially brand strategies. This thesis has three main purposes:（1）establish a dynamic-view theoretical framework which incorporates previous literature about brand...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20168719539406936364 |