The Research of Customer Switching Behavior in Automobile Repair Industry

碩士 === 立德管理學院 === 國際企業管理研究所 === 93 === Business’s income comes from two major sources, include obtaining the new customer and keeping the former customer, it is applied to marketing and develops the occupied rate of market and go back to factory's maintenance service to protect former customer...

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Bibliographic Details
Main Authors: Zhe-Wei Hsu, 許_哲維
Other Authors: Dr.Wen-Jen Han
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/88237588943127420515