Research on Exploration Effect for Internal Marketing and Leadership Styles on Job Satisfaction and Job Performance -- A Case Study of United Daily News Group
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 93 === Business entities, especially media organizations, must begin with internal marketing if they are going to handle their external marketing well. They need to realize that understanding of employees’ work satisfaction is the key to effective internal marketing. D...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33945348602372123027 |