A Study on On-line Life Insurance Purchase Intentions of Consumers -Analysis by Benefit Segmentation
碩士 === 銘傳大學 === 風險管理與保險學系碩士班 === 93 === Although Insurance industry developed later than bank and security industry in E-Commerce, growth and proportion of purchasing insurance on-line grow rapidly. Purchasing insurance on-line will become an important sales passageway and insurance must pay attenti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5rqm5z |