A Study on Impact of Country of Original and Country of Manufacture on Consumers’Purchasing Intention
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 93 === Abstract With the trend of globalization and the rapid development of inter- national commerce, consumers are easier to buy binational products or multinational products. For companies, it’s important to understand the impact of country of original and count...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/497tzv |