Analysis of Gray Marketing and Brand Equity
碩士 === 銘傳大學 === 國際企業學系碩士班 === 93 === Since the 1990s, brand is regarded as an important asset for enterprise and is to have significant relationship with business growth and profit (Keller, 1993). By the evaluation of Interbrand group in 2004, Coke Cola is the most valuable company in the world and...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61983368251549610848 |