A Study of Advertiser for Selecting Media to Implement Integrated Marketing Communications Influence and Performance Evaluation
碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 93 === When commercial clients choose from Multimedia Groups in Taiwan to carry out a project of IMC, it doesn’t have applicable reference materials to stand on, after IMC is going to be prevailed in the marketing communication. Hence, the purpose of this study is t...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/80183981241437605387 |