Causal Relationship among Cause-Related Marketing, Brand Relationship and Brand Evaluation：The Case of Banking Industry
碩士 === 銘傳大學 === 管理研究所 === 93 === ABSTRACT Brand is an invisible and import asset for any company. Companies hope to survive permanently and successfully, operating brand is an indispensable key factor. Thus, this study elucidates how cause brand identity, cause-related marketing, brand image and bra...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/b34u4k |