Casual Relationship Among Cause Related Marketing, External Cues, Service Quality, Perceived Risk and customer Value in Taiwan Banking Industry
博士 === 銘傳大學 === 管理科學研究所博士班 === 93 === This study elucidates how cause related marketing, external cues, service quality and perceived risk are related, and explores the influence of service quality and perceived risk on customer value. Service quality found to be affected positively by cause relate...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6d337x |