The Effect of Guarantee Components on Consumers’ Pre-Purchase Evaluations －An Example of Service Products
碩士 === 銘傳大學 === 管理研究所 === 93 === Because of service intangibility, consumers often look to extrinsic cues to help them judge services quality and purchase risk. Service guarantees are one of those. Prior research has focused on the impact of guarantees offering on consumer decision making. However,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y5an9h |